Get to know Randy

With over 30 years of experience in the automotive industry, Randy Cook has built a reputation as a trusted leader and problem-solver across every level of dealership operations. From his early years on the showroom floor to serving in Finance & Insurance (F&I) and ultimately dealership management, Randy has developed a deep understanding of what drives both profitability and customer satisfaction in today’s competitive market.

Throughout his career, Randy has worked with dealerships across the country, helping teams refine their processes, strengthen performance, and implement systems that deliver results. His expertise spans sales strategy, leadership development, compliance, and operational efficiency, giving him a 360-degree perspective on the challenges and opportunities facing modern dealers.

Today, Randy combines his decades of hands-on dealership experience with a passion for innovation as a consultant and software specialist, helping automotive businesses streamline operations and improve customer experiences through cutting-edge technology solutions. His mission is simple: to empower dealerships with the tools, training, and insights they need to thrive in a rapidly evolving industry.